NGO question: How to communicate to the wider public that tricky economic justice issue, in a way that really cuts through? The issues around tax and illicit flows are a case in point. People have tried all sorts in film – from educational shorts to humour, to major documentaries.
Until this week though, they hadn’t tried… hip-hop.
According to the press release, The Apopalyptics are an indie band from Northern Ireland, based in Brussels and London. Their Album, Inside / Outside is available for free streaming and purchase at www.apopalyptics.com. And, probably importantly, “The Apopalyptics do not accuse any firms or individuals of illegal behaviour in this video.”
Is the song a bit simplistic and anti-business? Maybe. Has it had more hits in a day than my finest ever powerpoints? Indubitably. Is this the only way we’re likely to have tax justice issues tweeted by Stephen Fry?